Turning your social spend into business growth
The power of social
When used strategically, social media is a powerful marketing tool that can boost brand visibility, attract new customers, and drive sales. But in today’s crowded digital landscape, cutting through the noise takes more than just being present, it requires a thoughtful, well-executed strategy
Freeing up your social team to deliver
If your in-house team is full of creative energy but constantly stretched for time, it can lead to content that’s reactive rather than strategic. We help refocus efforts, bring clarity to priorities, and support with the expertise needed to deliver consistent, measurable result
Social media - our focus
Does social media feel like a cost, not an investment?
You are not alone, many companies are producing content on social because they feel that they have to. It is easy to understand the cost of social, but often harder to understand what it is delivering. Social Insights realigns your social media so that it is an effective contributor to your marketing mix, with a clear ROI. We analyse your content, industry, competitors and channels to turn your social from a cost, to a revenue generator.
We understand the challenges you face...
Limited in house resource
Social media requires a lot of hats to wear. In-house teams often lack specialist knowledge in strategy, content, analytics, paid media, or community management, limiting performance and growth.
Difficult to track ROI
It’s hard to demonstrate what social is actually delivering, making it feel like a cost rather than an investment, especially to stakeholders.
Time pressures
Social becomes a last-minute task squeezed between other priorities, leading to inconsistency, low quality, and reactive posting.
Missed opportunities
Trends, platform updates, or paid media tactics go unnoticed or underutilised, costing you reach, relevance, and competitive edge.
Lack of clear strategy
Without a clear direction, social activity becomes ad hoc and disconnected from the wider business goals, reducing impact and effectiveness.
Our
Solutions
Social media health check
A comprehensive audit of your current social media presence. Reviewing strategy, content, tools, team, performance, and community management to identify what's working, what's not, and where to improve.
Competitor & industry intelligence
We analyse how your competitors show up on social. What they post, how they engage, and what’s working for them, so you can spot gaps, benchmark performance, and gain a strategic edge.
Audience insight & behaviour
We uncover where your audience spends time, what content they engage with, and how they behave online, so you can create social strategies that truly connect and convert.
Strategic roadmap for growth
Actionable recommendations covering content, channels, community, tools, and team. Designed to help you connect with your audience, maximise performance, and invest wisely across your social media ecosystem.